• Robert Michael Murray


    Robert Michael Murray is a senior strategist and influencer with more than two decades of experience in digital communications, emerging technologies, social media and live-event production in the commercial, nonprofit, media, political and higher education sectors. His work is award-winning and has garnered national and international media coverage; outlets include BBC, CNN, C-SPAN, The Washington Post, The New York Times and others.


    Currently, Murray is a Partner and Chief Innovation Officer for Matchfire Co., a digital innovation company comprised of a digital agency, technology incubator, and startup studio. In this role, he leads the company's open innovation efforts, which include architecting shared data and technology commons. In addition, he is a Co-Founder and leads product design for two startups in the company's portfolio—Storily, an editorial intelligence platform, and Mently, a consumer engagement engine.


    Before joining Matchfire Co., Murray served as Vice President, Social Media, for National Geographic in Washington, D.C. As one of the first social media executives for a global media company and non-profit, he was responsible for harnessing social technologies across the Society's various media platforms and non-profit efforts. He built a global social footprint of more than 90 million fans. In 2013, Nat Geo was ranked as the 3rd most popular brand on social media (source: Starcount).


    In April 2011, Folio Magazine named Murray to its 2011 Folio 40 list along with Arianna Huffington, Pete Cashmore, The New York Times and others. The list recognizes the “most distinguished magazine and media professionals from every corner of our industry.” In recognizing Murray, Folio wrote: “In 19 months Robert Michael Murray has turned National Geographic [NG] into a social media powerhouse, a behemoth to be envied by publications around the world.”


    Murray previously served as an adjunct professor at Georgetown University, where he taught courses on digital storytelling and social media. He speaks regularly around the globe on topics ranging from pervasive to persuasive technologies; the power and limitations of media; digital and transmedia storytelling; and the varied ways in which social/emerging technologies intersect with culture, society, and human rights.


    • Built an award-winning social media footprint attracting more than 90 million fans, followers, and subscribers

    • Drove billions of social media impressions and mentions for the brand (exact numbers confidential)

    • Led strategy for next generation digital Membership (community); welcoming 3.5 million members

    • Spearheaded the experience design of an enterprise-wide foundation (SOA) / membership platform

    • Co-led design / development of reimagined photo community; 400k+ members, 3+ million photos

    • Led strategic vision and design of a content publishing platform used by 2,500+ users

    • Managed the creative and technical production for more than 500 live signature events

    • Designed enterprise-level infrastructure for the delivery of live and VOD webcasts

    • Built an extranet which delivered for the 1st time "as prepared" and "as delivered" speeches digitally to the media

    • Designed a schematic map used by presidential nominee Al Gore during his acceptance speech


    Digital strategy, innovation, experience design, social media, emerging technologies, storytelling, media relations, brand strategy, live event production, ethnographic research

    I welcome advising opportunities—whether one-off strategic reviews, briefing senior leaders, or sitting on a board—please don’t hesitate to contact me to discuss my availability. Additionally, if you're startup or have an idea for a startup feel free to reach out to Matchfire Co.